Outreach & digital PR
Story angles, media lists and personal pitches to journalists, bloggers and newsletters who care about your topic.
Media & outreach studio
Build relationships that earn attention
Digital PR, link building, content and partnerships for brands that would rather be talked about than pay to be seen.
Get in touch
Digital PRPartnershipsHello
A small studio for outreach, content & partnerships
Amber Lane Media finds the story in your brand, creates the content that carries it, and gets it in front of the editors, creators and partners who matter, one honest conversation at a time.
Want to see how it all works?
From the first angle to the published link, every step is personal, transparent and reported back to you.
Our process
What we do
Our services
Link building
Relevant, editorial backlinks from real publications through guest content, resources and relationships. No link farms.
Content creation
Articles, guides and campaign assets, plus AI-generated images and short video, always reviewed by a human.
Social media
Channel planning, posts and short-form video that fit your brand voice and each platform.
Partnerships
Matching brands with creators, communities and complementary businesses for collaborations that make sense for both sides.
About the agency
Hi, I'm Michelle
I've always been the person who says, “Oh, you two have to meet.” At dinners, at the coffee machine, in long email threads, I can't help connecting people who should know each other. Somewhere along the way I realised that this habit is exactly what good marketing is missing.
Too much outreach today is noise: copy-pasted pitches, mass emails, links bought in bulk. I wanted to do the opposite. So I started Amber Lane Media around one simple idea: real conversations beat spam, every single time.
When I take on a brand, I get curious first. What makes you different? Who would genuinely care? Then I go and find those people: the editor who has been looking for exactly your angle, the creator whose audience fits yours, the partner who makes both of you stronger. I write to them as a person, I follow up kindly, and I keep the relationship going long after the first yes.
It's slower than blasting a list. It's also the only way I know to build attention that lasts.
- Conversations, not campaignsEvery pitch is personal, written for one reader.
- Connector at heartI love making introductions that help both sides.
- Honest by defaultClear updates, no inflated promises, no shortcuts.
Michelle, founder
Illustrations are stylised brand characters, not photographs.
Say hello
How we work
Simple, transparent, repeatable
Listen
We learn your goals, audience and what makes your story worth telling.
Plan
Angles, target publications, content and channels, agreed together.
Create & reach out
We produce the content and pitch it personally, one relationship at a time.
Report & refine
Clear updates on what went live, what we learned and what comes next.
Sectors
Across every sector
Good stories exist in every industry. We bring outreach, content and partnerships to brands of all kinds, including:
- Finance & insurance
- B2B services
- Legal & professional services
- Real estate
- Health & wellness
- Lifestyle & family
- E-commerce & retail
- Tech & SaaS
- Hospitality & travel
- Education
- Home services
- Nonprofits
Don't see yours? Ask anyway.
